Carbon credits are increasingly being treated as a business investment rather than a compliance cost, according to new research from Climate Impact Partners.

In a survey of 600 senior climate decision-makers in the UK and US, researchers found that carbon credits are not just delivering against climate goals but are also driving measurable business outcomes.

Buyers reported benefits extending beyond climate, reporting increased brand trust (38 per cent), revenue growth (37 per cent), stronger brand reputation (36 per cent) and customer acquisition (35 per cent).

The findings point to a market maturing beyond climate reporting and into commercial strategy, increasingly involving board and C-suite decision making. As purchasing decisions become more strategic, buyers are prioritising quality over cost, with 84 per cent of current buyers say quality matters more than price when purchasing carbon credits.

Sheri Hickok, CEO of Climate Impact Partners, said: "The data shows that carbon credits deliver real business value, from brand trust to revenue growth to customer acquisition. The most climate ambitious companies already understand this and are locking in high-quality supply today to deliver against future targets.”

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