MYGroup, the waste management and recycling company, is partnering the British Beauty Council and its Sustainable Beauty Coalition for the 2026 Great British Beauty Clean Up, offering beauty businesses afully managed take back solution for hard-to-recycle empties.

The take-back scheme aims to encourage more brands, retailers, salons and spas to participate in the campaign’s month-long drive to help consumers refill, reuse and recycle their beauty products. Additional discounts to activate the scheme are available to supporters of the Beauty Council and Sustainable Beauty Coalition.

Covering the safe and complete recovery of a wide range of used cosmetics and beauty products, including hazardous items and blister packs, all waste items can be deposited loose into specially designed, branded collection boxes placed in stores or salons.

The campaign will run from 2 March next year, tying into Global Recycling Day (18 March) and the UN International Day of Zero Waste (30 March).

MYGroup’s established take back schemes for used cosmetics and beauty items, run in collaboration with leading brands and retailers such as Boots, Harrods (H beauty), Cult Beauty, LOOKFANTASTIC and Superdrug, have so far collected and processed 40,000 tonnes of products, plastic, metal, glass and cosmetic residue Through its ReFactory arm, it can turn these recovered materials into new products, from injection-moulded items such as combs and mirrors or furniture and bespoke point-of-sale pieces made entirely from processed plastic waste.

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