Emerging markets drive EV sales

Global EV sales reached 10.35 million over the past 12 months to February 2024 according to data from New AutoMotive’s Global Electric Vehicle Tracker (GEVT).

The figure represents a 35 per cent surge in EV sales when compared to the previous year, with emerging markets like India and Turkey leading the charge with sales in India throughout February almost as high as Norway, and Turkey reaching double the EV sales of Japan.

In Europe, many eastern European countries are now catching up with the UK when it comes to EV market share, with new electric car registrations passing 10 per cent market share in Romania, and Latvia and Slovenia soon to follow.

Much of Northern and Central Europe has surpassed the UK in the past 12 months, with EVs taking up more than 20per cent of all new car sales in Switzerland, Belgium and Luxembourg, as well as the Nordic countries.

The data might also suggest that efforts from European manufacturers to solely focus on domestic markets would be a mistake given they make up a declining percentage of the global market.

Tesla remains the leading global manufacturer and only three countries buck this trend: Germany, where VW leads the pack, India, where Tata dominates, and China, where BYD now sells 65 per cent more vehicles than any other manufacturers.

Ben Nelmes, CEO of New AutoMotive, said: “Several European countries are on the cusp of more widespread EV adoption. It’s not just early adopters making the switch, and the key to maintaining that growth is ambitious government policy that makes it easier and cheaper for people to make the switch.”



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